What's a good AI prompt for writing a listing description that doesn't sound generic

The Prompt

Write a listing description for [address/property type].

Specific details: [bed/bath, square footage, standout features, recent updates, neighborhood highlights]
Buyer likely to want this home: [first-time buyer / downsizer / family / investor]

Lead with the single most distinctive feature, not a generic opener like "welcome home." Use concrete, sensory detail instead of adjectives like "stunning" or "must-see." 

Why This Prompt Works

Listings that open with the most distinctive real feature outperform generic openers in click-through on portal sites, since “welcome home” and “stunning” appear on nearly every listing and register as noise rather than signal to a buyer scanning search results.

How to Customize It

Supply the actual standout detail yourself — a real bay window with a specific view, not “great natural light” — concrete specifics are what separate a listing that reads memorable from one that doesn’t. If there isn’t one obvious standout feature, pick the detail that best matches the likely buyer type instead of defaulting to whatever’s easiest to describe.

Common Mistakes to Avoid

Don’t let the model default to real-estate cliché adjectives (“stunning,” “must-see,” “charming”) — explicitly banning them in the prompt produces noticeably better copy. Also avoid letting the description run long just to list every feature; a listing that buries the distinctive detail in the middle of a feature dump loses the exact advantage this prompt is built to create.

Bottom Line

The prompts that produce listings people remember lead with one concrete, specific detail instead of a generic opener, and replace vague adjectives with sensory specifics.